Ppc Official

: Platforms like Google Ads look at how relevant your ad and landing page are to the user's search.

Advertisers bid on specific keywords or target specific audiences. When a user’s search or behavior matches these criteria, an auction takes place in milliseconds to determine which ads are shown. : Platforms like Google Ads look at how

: Google Ads is the largest, followed by Microsoft (Bing) Ads . : Platforms like Google Ads look at how

: You set the maximum amount you're willing to pay for a click. : Platforms like Google Ads look at how