Marketing Evolution 90%

Papers on platforms like Ideas RePEc and SSRN analyze the "attention economy" and the application of "Marketing 4.0" in modern business environments.

A recent study on ResearchGate explores how marketers must adapt to "hybrid AI-based decision-making systems" and tech-savvy consumers in the Web 3.0 era. marketing evolution

For business applications, professional whitepapers focus on planning and ROI: Papers on platforms like Ideas RePEc and SSRN