Use to capture data that GA4 doesn't track automatically. This provides the "meat" for an interesting report:
Organize your findings into a narrative that stakeholders can act on. Use GA4's Exploration tool or Looker Studio for better visualization. Overview of Google Analytics reports Practical Google Analytics and Google Tag Manag...
An effective report balances high-level executive summaries with granular behavioral insights. 1. Identify "Value-Driven" Event Insights Use to capture data that GA4 doesn't track automatically
: Track scroll depth to see if users actually read long-form content, or monitor clicks on outbound links to see where your audience goes next. Practical Google Analytics and Google Tag Manag...
To put together an interesting report using and Google Tag Manager (GTM) , focus on moving beyond standard page views toward tracking high-value user behaviors that directly impact business goals.