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The primary hurdle for online shoppers is the lack of a physical fitting room, with accounting for nearly 40% to over 70% of apparel returns.

The Digital Apparel Frontier: A Guide to Buying T-Shirts Online buy t shirts online

: A practical strategy is to measure a t-shirt you already own and love, then compare those dimensions—such as armpit-to-armpit and length—to the online product's specifications. The primary hurdle for online shoppers is the