You Can Kill An Idea, But You Can't Kill An Opp... -

: Emerging tools or scientific breakthroughs that create new possibilities.

: Opportunities exist outside the organization in the external world. They are expansive "demand spaces" created by broader forces like technology shifts or changing consumer needs. The "Opportunity Thinking" Framework You Can Kill An Idea, But You Can't Kill An Opp...

: New ways of capturing value (e.g., subscription vs. one-time purchase). : Emerging tools or scientific breakthroughs that create

: External shifts in demographics, economics, or consumer behavior. You Can Kill An Idea, But You Can't Kill An Opp...

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products: