Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
The "Streaming Wars" have shifted from a battle for volume to a search for . Entertainment is shifting from passive watching to active
The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content.
New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy The industry is moving from mere AI experimentation
As of April 2026, consumer attention is a critical currency, leading platforms to prioritize .
To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints. To combat "attention fatigue," platforms like Amazon and
Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers.