Research highlighting the difficulties mature, plus-size (XL and above) women face in the fashion market:
: Qualitative research in PMC shows some mature women transition from being appearance-focused to functionality-focused , expressing gratitude for what their bodies can do rather than how they look [8].
: Contrary to narratives of decline, some research on single women (ages 35–91) highlights an increase in sexual assertiveness and satisfaction as women age [18].
: A study of 1,789 women aged 50 and over found that only 12.2% reported being satisfied with their body size. Those who were satisfied typically had a lower BMI and higher overall functional health [3, 17].
