World Fashion «FRESH · HANDBOOK»

: Growth is slowing to low single digits, with 80% of executives expecting no improvement in 2025 conditions.

: While established markets like the U.S. and Europe face slow growth, emerging players like Africa are being identified as new global fashion leaders. Technological Transformation

: 75% of fashion executives are prioritizing AI for demand forecasting and inventory optimization to manage volatile costs. World Fashion

The industry is transitioning from post-pandemic "revenge shopping" to a more sober economic reality.

: Revenue is expected to reach $1.89 trillion in 2026, with womenswear remaining the largest segment at roughly $990 billion. : Growth is slowing to low single digits,

: 70% of executives cite a lack of consumer confidence and appetite to spend as their primary concern for the coming year.

Artificial Intelligence has moved from a novelty to a business necessity for cost control and creative innovation. Technological Transformation : 75% of fashion executives are

: 45% see AI-driven marketing as a major value driver, and generative AI is increasingly used for creative tasks and "AI agents" that assist in shopping. Sustainability and Environmental Impact