They criticize traditional advice like "save money" and "invest in mutual funds," calling it a strategy of "investing not to lose". Instead, they advocate for "investing to win" through assets like real estate and entrepreneurship.
The book received a mixed reception. While many readers found it highly motivational with a on some platforms, financial critics like Kiplinger’s dismissed it as repetitive or lacking in specific details. Why We Want You to Be Rich: Two Men - One Message Why We Want You to Be Rich: Two Men, One Message
: Offers the audiobook version narrated by John Dossett for around $14.99 . They criticize traditional advice like "save money" and
The authors warn against an "entitlement mentality" where people expect the government or employers to take care of them. While many readers found it highly motivational with
The book's title reflects their shared concern that the , leaving behind a two-class society of only the very rich and the very poor. Their "message" focuses on several key pillars:
The two authors first crossed paths while working at , an adult education company. Trump was reportedly impressed by Kiyosaki's massive success with his earlier book, Rich Dad Poor Dad , while Kiyosaki admired Trump's real estate expertise and "think big" mentality. Recognizing they shared a similar philosophy on wealth and education, they decided to join forces in 2006 to reach a broader audience than they could individually. The "One Message"
They argue that money problems cannot be solved with more money—only with financial literacy.