While there isn't one single "paper" that covers every retail location, several recent market research reports and consumer behavior studies provide a detailed "paper trail" on the best places and strategies for buying ski jackets in 2026.

: Surprisingly, these dominated the broader ski gear market in 2023 for mass-priced items, with Costco specifically noted by consumers for affordable Roxy jackets. Academic & Consumer Insights: How to Choose

: These remain the top choice, accounting for over 53% of sales in North America as of 2024. Retailers like REI and Sport Chek are popular because they offer expert guidance and "trial zones" where you can test fit and insulation.