Historically, prices can drop by 25% to 40% on game day compared to their peak two weeks prior. Historical Price Trends: Peak vs. Kickoff

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Recent data across nine Super Bowls highlights how much can be saved by waiting: Days Before Kickoff Average Ticket Price % Change vs. 14 Days Out 14 Days (Matchup Set) $4,457 -40.7% Table data sourced from SeatGeek's historical analysis . When You Should Buy Early Anyway

Sellers often drop prices sharply in the final 24 hours to avoid being left with "worthless" paper once the game starts.