The best time to buy an OLED TV depends on whether you want the or the best financial value .

You can currently find 2025 models like the LG C5 for significantly less than their original MSRP at retailers like Best Buy and Amazon.

As of April 2026, we are in the "Spring Clearance" sweet spot where 2025 flagship models are at record-low prices to make room for the newly released 2026 lineups. 1. Best Time for Value: Spring (March – May)

2. Best Time for the Lowest Absolute Price: Black Friday (November)

If you can wait until the end of the year, Black Friday and Cyber Monday offer the steepest discounts on current-year models.