What To Buy In Korea Makeup May 2026

This is Korea’s most iconic export. Look for brands like HERA (the Black Cushion is a cult favorite for its seamless finish) or Laneige . They offer high SPF, buildable coverage, and a portable format perfect for touch-ups.

Currently the most popular brand for lips. Their Juicy Lasting Tints provide a glass-like shine that stays pigmented for hours. what to buy in korea makeup

Bring your passport with you. Most major stores in tourist districts offer immediate tax refunds at the register if you spend over 30,000 KRW. This is Korea’s most iconic export