As "subscription fatigue" sets in, many platforms are shifting toward ad-supported tiers or bundled packages.
Content is becoming more targeted, leading to "audience fragmentation" where media products create highly personal, niche experiences. Strategic Insights
In emerging markets like India, mobile devices are becoming the primary screen, with many users preferring them over traditional television.
As "subscription fatigue" sets in, many platforms are shifting toward ad-supported tiers or bundled packages.
Content is becoming more targeted, leading to "audience fragmentation" where media products create highly personal, niche experiences. Strategic Insights
In emerging markets like India, mobile devices are becoming the primary screen, with many users preferring them over traditional television.