The Laws Of Brand Storytelling: Win--and Keep--... May 2026

: Successful brands win business by winning hearts and minds first, prioritizing humanized conversations over traditional advertising.

: Identifying what makes the brand unique.

: Ensuring the story remains true to the brand's roots. The Laws of Brand Storytelling: Win--And Keep--...

: Understanding that every great story needs a challenge to overcome.

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws : Successful brands win business by winning hearts

: Concerns selecting the right platforms and formats to deliver narratives for maximum effect.

: Using visual elements to support the narrative. : Understanding that every great story needs a

The authors organize their "laws" into six major categories that guide a brand through the entire storytelling lifecycle: