He mocks the cycle of "liking," hashtagging, and seeking validation from "fake friends" while real-life connections wither. The Music Video
The song replaces the literal bird with the Twitter (now X) logo. Stromae depicts social media as a predatory creature that starts small and cute but eventually grows to consume its users' lives and identities. Stromae - Carmen
The animation follows a young boy (a caricature of Stromae) who becomes obsessed with a small blue bird. As he feeds it more "content" and time, the bird grows into a massive monster that eventually leads a mindless crowd off a cliff into the mouth of a giant predator. He mocks the cycle of "liking," hashtagging, and