De (autor): Simon Sinek · Categoria: Dezvoltare Profesionala · Autor: Simon Sinek · Editura: AMALTEA · An aparitie: 2009 · Format: Intreaba-te de ce - Simon Sinek - Carturesti

These are the actions taken to realize the "Why"—your unique processes or strengths. What (Ce): The tangible products or services you provide. Key Takeaways

People don't buy what you do; they buy why you do it.

Simon Sinek argues that while everyone knows what they do, and some know how they do it, very few can clearly articulate they do it.