: A clear call-to-action (CTA) that encourages the reader to take the next step. Other "Sandwich" Concepts in Content
: Relatable, engaging, or personal content that "hooks" the audience and humanizes the brand. sandwich
Beyond social media strategy, the term is used in several creative and professional contexts: How a sandwich can help you write better with AI : A clear call-to-action (CTA) that encourages the