Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.
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### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams. Directed by JMP (with cinematography by Mike Koziel),
Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom.
: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it". Released as a breakout visual from his 2018
: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of.
"Down Below" remains one of Roddy’s most celebrated tracks, often cited by fans as "real motivation". Its popularity even led to a unique "Trap Symphony" version, where Roddy performed the hit alongside an eight-piece orchestra, further proving the song’s timeless appeal. : Look for the striking shots of money
Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP)