V Coloring is increasingly being positioned as a mobile advertising platform for businesses.
South Korea pioneered this market, with SK Telecom (SKT) launching the world’s first RBT service, "Coloring," in March 2002 . Within 10 months, it achieved a 35% subscriber penetration rate. Korean Carrier Variants: SK Telecom: Coloring (컬러링). KT: Tooring (투링). LG Uplus: Feeling (필링). 2. Service Evolution: From Audio to Video (V Coloring) Ring Back Tone (통화연결음)
Value-added services like RBT are critical for telecom operators to boost Average Revenue Per User (ARPU) . Experts predict VAS could contribute over 20% of total telecom revenue by 2025. V Coloring is increasingly being positioned as a
While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021. Korean Carrier Variants: SK Telecom: Coloring (컬러링)
As of 2021, the service offered approximately 4,000 types of videos , including K-pop idol content and user-created videos.
Ring Back Tone (RBT) Service Report The Ring Back Tone (RBT) service, known as (Tong-hwa-yeon-gyeol-eum) or Coloring (컬러링) in South Korea, has evolved from a simple audio personalization tool into a sophisticated multi-media value-added service (VAS). 1. Market Overview