Research Methodology May 2026
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.
Uses software like SPSS or Excel to perform descriptive (means, frequencies) or inferential (t-tests, regressions) statistics. Research Methodology
Focuses on human experience and social contexts, leading to qualitative data. Research methodology is the systematic approach used to
Focuses on "what works" best for the specific research question, often leading to mixed methods. 3. Qualitative vs. Quantitative vs. Mixed Methods Focuses on human experience and social contexts, leading
New data collected specifically for the study (Surveys, Interviews, Experiments, Observations).
Every member has a known chance of being selected (Random, Stratified). This reduces bias.
Does the study actually measure what it claims to measure?
