The official music video for "Personal" by Toronto R&B artist PLAZA , released on August 31, 2017, explores themes of emotional detachment and raw physical desire. Directed by Nina Djacic, the visual is characterized by a dark, seductive atmosphere typical of the "dark R&B" genre.
: The video features a mysterious, dark visual style where PLAZA sits somberly in the backseat of a vintage car while a woman kisses his neck.
: The central refrain, "I told her we don't gotta know nothing personal," highlights a preference for shallow, physical connections over emotional intimacy.
