: High-income shoppers were significantly more likely to make their final purchase decision at home rather than being influenced by a salesperson in-store. Modern Perspectives on Appliance Buyers
While decades old, this study offers a fascinating "time capsule" into the psychology of appliance shopping that still echoes in modern retail. Here are some of its most interesting findings: people who buy appliances
: The study found that men often made their final decision to buy an appliance much faster than women. About 25% of male respondents purchased an item on the same day they decided they wanted it, compared to less than 20% of women. : High-income shoppers were significantly more likely to
: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands. About 25% of male respondents purchased an item