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Keep marketing videos under 15–30 seconds for the highest engagement, as viewers often drop off after the first minute. 2. Going Live on Facebook Facebook Live is a powerful tool for real-time engagement.

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A popular choice for mobile users that includes advanced AI tools and trending effects. Quick Spec Reference Recommendation Max File Size Aspect Ratio 9:16 (Vertical) for Reels; 1:1 or 16:9 for Feed Ideal Length 15–30 seconds for maximum views Resolution 1080p (1920x1080) for optimal quality Keep marketing videos under 15–30 seconds for the

While live, you can interact with viewers through real-time comments, and manage interactive elements like polls and questions to boost participation. 3. Free Video Editing Tools Are you planning to post videos for a or a business page

For high-quality streams with multiple scenes, use free software like OBS Project . You will need to copy the Stream Key from Facebook’s "Streaming Software" setup page and paste it into OBS.

Facebook is increasingly shifting toward for all short-form content. You can upload existing videos or record new ones directly in the app.