Mvmtwatches May 2026

MVMT (pronounced "movement") is a direct-to-consumer fashion brand known for its minimalist watches, eyewear, and accessories. Originally launched in 2013 by college dropouts Jake Kassan and Kramer LaPlante through a successful Indiegogo crowdfunding campaign, the company was later acquired by the Movado Group in 2018 for over $100 million.

MVMT offers a diverse range of products across both men's and women's categories. At 27, he sold his company MVMT Watches for $100 million mvmtwatches