Directed by Matt Broadley and filmed in Sweden, the music video serves as a visual metaphor for the song's themes of narcissism and hedonism:
: In the UK, it was the first number-one single since the 1950s that was not released as a 7-inch vinyl, signaling a major shift in music media. Culture Beat - Mr. Vain (Official Video) Mr. Vain (Official Video) - Culture Beat [720p] Upscale
: The video follows Jay Supreme as "Mr. Vain." It begins in black-and-white, showing him putting on jewelry and noticing cracks in his own face when looking in a mirror. Directed by Matt Broadley and filmed in Sweden,