Buying Definition: Media

is the process of purchasing advertising space or airtime across digital (social media, websites, streaming) and traditional (TV, radio, billboards) platforms. While it is often confused with media planning—which is the strategy-building phase—media buying is the operational execution of that strategy.

Leveraging relationships to secure better rates or "value-added" extras. media buying definition

Deciding exactly when and where an ad appears to catch the audience when they are most attentive. is the process of purchasing advertising space or