Media Buying -

: Buyers are aggressively shifting budgets toward Connected TV (CTV) and Over-the-Top (OTT) platforms (like Hulu, Netflix, and YouTube) as traditional TV viewership continues to decline. A Day in the Life of a Media Buyer

Effective buyers often use structured frameworks to balance risk and growth: : media buying

is reserved for premier or "risky" content , like high-production viral videos or influencers. : Buyers are aggressively shifting budgets toward Connected

A typical day for a modern, often remote, media buyer involves more than just "spending money": media buying