: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status.
This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.
: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. Made To Stick
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath)
: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die : Use "anti-authorities" or vivid details to give
: Use sensory information and specific examples rather than abstract language to make the idea graspable.
: Find the core of any idea by stripping it down to its most essential, compact form. The phrase "" most commonly refers to the
The authors use the to define these principles: