: The episode carefully builds Don's persona as a master of reinvention, culminating in the "twist" ending that reveals he has a wife, Betty , and two children waiting for him in the suburbs [5, 18].
: To avoid the health risks of real smoking during long film days, actors used herbal, nicotine-free cigarettes [23, 24]. "Mad Men" Smoke Gets in Your Eyes(2007)
: In a definitive monologue, Don explains that advertising is about making people feel that "whatever you’re doing is OK" [14, 17]. : The episode carefully builds Don's persona as
Set in 1960 New York City, the episode follows , a senior creative director at the Sterling Cooper advertising agency [6]. His primary challenge is developing a new campaign for Lucky Strike cigarettes amidst growing public concern over health risks [6, 14]. After a sleepless night and extensive questioning of everyone from his bohemian girlfriend to a local waiter, Don saves the account during a tense meeting by shifting the focus from health to the process of manufacturing: "It’s Toasted" [14, 21]. Key Themes and Character Introductions Set in 1960 New York City, the episode
: The episode features the iconic theme song "A Beautiful Mine" by RJD2 [12, 20]. The ending credits roll to Vic Damone’s "On the Street Where You Live" [16].
: The pilot had a production budget of approximately $3 million [13].