Jay Sean "ride It" (**official Video***) -
Watch the evolution of Jay Sean's hit from its original R&B roots to the viral dance remix that dominated social media: YouTube · Jay Sean - Topic Jay Sean's Basement Banter | EP #1 - "Regarding Ride It". YouTube · jayseanworldwide
The audio production features a distinct "South Asian flair," incorporating subtle tabla percussion and a winding flute melody inspired by Tan Dun's soundtrack for Hero . Jay Sean "Ride it" (**official video***)
For its time, the video featured a "sleek, stylish aesthetic" that made it a mainstay on music channels. It was designed to highlight Jay Sean's evolution, showcasing him with a sharper style after a three-and-a-half-year hiatus. Watch the evolution of Jay Sean's hit from
The song and its visual identity were born out of a raw, independent spirit. Jay Sean wrote "Ride It" alongside producer , who famously produced the track in a garden shed. It was designed to highlight Jay Sean's evolution,
After a demo of the song leaked online, the enthusiastic fan response prompted the decision to shoot the official music video and release it as a single. Cultural Impact and Revival
While the 2007 video remains a classic, the song gained a second wave of massive popularity in 2019. A deep-house remix by DJ Regard went viral on TikTok, leading to billions of streams and introducing Jay Sean's iconic R&B hook to a new generation.