A slow site leads to "accidental clicks" or users leaving before ads even load.
Place ads where they are visible immediately without scrolling.
Use Google Auto Ads to let AI determine the best placement, but manually check that they don't ruin the user experience. 4. Block Low-Performing Categories
By allowing more types of ads to compete for a single slot, you force advertisers to bid higher to win the space. Summary Checklist: Research high-CPC keywords before writing. Check your "Ad Review Center" weekly. Focus on "Quality over Quantity" in your traffic. Keep your bounce rate low by providing genuine value.
Insurance, Finance, Real Estate, Legal Services, and Technology/SaaS.
Don’t over-block; reducing competition for your ad slots can actually drive prices down. 5. Focus on Keyword Intent Use SEO tools to find keywords with high Commercial Intent .
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