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provides a groundbreaking look at the mechanisms behind human persuasion, based on the work of science journalist David McRaney. The core premise is that attempting to change someone's mind with raw facts often backfires; instead, genuine persuasion requires understanding, empathy, and guided self-reflection .
Traditional debating relies on the assumption that humans are purely rational creatures who update their worldviews when presented with superior data. Modern cognitive science proves otherwise.
By synthesizing cutting-edge neuroscience and psychology with stories of former cult members and activists, the book maps out how we can bridge seemingly impossible divides. 🧠 Why Facts Alone Fail to Persuade
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