Half Magic May 2026

: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy Half Magic

: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background : Launched on April 29, 2026 , at

: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3. : Launched on April 29