Birthday themes are also prominent in Lithuanian family-oriented media:
: A business featured on national TV ( Shark Tank ) that focuses on "building emotions" through birthday-related products like Boom Cakes , which often involve smashing a cake to reveal treats. gimtadienis
Several popular Lithuanian artists have released tracks titled "Gimtadienis," often focusing on nostalgia or celebration: gimtadienis
: Influencers often create content around their own birthdays, such as giveaway reels to celebrate with their audience. gimtadienis
: A classic Lithuanian pop group whose song Gimtadienis remains a staple for birthday playlists.