For Gen Z and Gen Alpha, gaming is the primary social hangout, with 40% of these groups reporting more social interaction in games than in person.
2026 Media & Entertainment Industry Outlook | Deloitte Insights FoxxxStudios.Sweet.Dreams.Sasha.mp4
As of late April 2026, the "entertainment content and popular media" landscape is defined by a massive shift from passive watching to active participation, driven by AI integration and a growing "authenticity economy." 1. The Participation Pivot: From Viewer to User For Gen Z and Gen Alpha, gaming is
The line between traditional media and interactive gaming has essentially vanished. For Gen Z and Gen Alpha