Poonam Pandey is a prominent Indian model and actress who has built a career largely centered on high-profile social media stunts and bold public personas. While she has appeared in films and reality shows, she is most frequently cited for her ability to remain at the centre of digital controversy through viral campaigns.

: She participated in major reality shows, including Fear Factor: Khatron Ke Khiladi 4 (2011) and Kangana Ranaut's Lock Upp (2022).

Pandey has strategically used social media platforms like Instagram and X (formerly Twitter) to engage her massive fan base—over 4.5 million followers on Instagram alone.

Pandey first gained national attention in 2011 after making a highly publicized promise to strip if the Indian national cricket team won the World Cup. Although she did not fulfil this promise due to a lack of official permission, it effectively launched her as a viral celebrity.

: She made her Bollywood lead debut in the 2013 erotic drama Nasha , playing a teacher who becomes involved with a student.