This is the hallmark hand gesture of the campaign, where supporters use their thumb and index finger to form the letter "L". While originally a positive sign of support, it has also been used ironically by political opponents to criticize government measures.
This slogan emphasizes the government's promise to "unroll" or solve the country's economic and social problems. It was later used as the name for a federal debt-renegotiation program launched by the Lula administration to help citizens clear their credit. This is the hallmark hand gesture of the
The campaign's current momentum is facing pressure from rising costs of living and concerns over the president's age (now 80). It was later used as the name for
Recent surveys show a statistical tie in a potential runoff between Lula (46%) and Senator Flávio Bolsonaro (45%), the son of former President Jair Bolsonaro. As of late April 2026, these slogans remain
As of late April 2026, these slogans remain relevant as Lula seeks a fourth non-consecutive term.
This phrase comes from popular campaign jingles and TikTok challenges designed to humanize the candidate and promote a message of unity and "love" against political polarization.
To counter these concerns, Lula has been highlighting improvements in infrastructure and education while maintaining an active public workout routine to demonstrate vigor. Фаз о Л - Википедия