: Sandé brings her friend a pink wig and helps her "escape" the hospital for a day. They travel to the seafront amusements in Hastings to share a day of joy and normalcy.
The video follows an emotional journey between two characters, often interpreted as sisters or close childhood friends. Emeli SandГ© - My Kind of Love (Official Music Video)
The official music video for " My Kind of Love " is a poignant narrative exploring unconditional support and the raw honesty that arises during times of illness. Directed by Dawn Shadforth and released in April 2012, the video features Sandé alongside actress Laya Lewis (known for Skins ). Storyline and Visual Themes : Sandé brings her friend a pink wig
The concept was deeply influenced by Sandé’s personal history and observations: The official music video for " My Kind
: Before her music career took off, Sandé studied medicine at the University of Glasgow . She was inspired by the profound, stripped-back honesty she witnessed between patients and their loved ones in hospital settings.
: Sandé has stated that while the song can be interpreted romantically, its core is about a love that is steadfast and reliable even when things are "not perfect". Alternate Remix Video
: The modern-day scenes at the park and seaside are intercut with footage of the two as young children, highlighting their lifelong bond.