: Aim for a guest checkout option so users don't have to create an account for a one-time purchase. 5. Search Functionality

Mobile commerce (m-commerce) is no longer optional. Data from Klaviyo shows that prefer purchasing via mobile websites over desktops.

: At a minimum, your site must have an SSL certificate to protect personal data.

: Displaying verified badges or honest customer reviews can increase consumer confidence. 4. Optimized Checkout & Payment Options

High-quality content helps "bridge the gap" between the screen and the physical product.

Your relationship with the customer doesn't end at the "Buy" button.

Customers are hesitant to share payment info on sites that look "sketchy."