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Creating entertainment content today is less about "going viral" by luck and more about understanding the intersection of and human emotion .

Brand accounts and morning talk shows start doing it. This is your cue to stop or parody the trend. 2. Master the "Hook-Value-Loop" Framework document_5116452947537953241

End the video abruptly or on a seamless transition so that the viewer accidentally watches it twice. Platforms reward "Watch Time" above all else. 3. Content Pillars for Entertainment Creating entertainment content today is less about "going