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The music video for by the DIA sub-unit BCHCS (pronounced Bin-Chaen-Hyun-Seu-S ) was released on August 17, 2017 , as a pre-release promotional single for the group’s third mini-album, Love Generation . Music Video & Concept Overview
: Critics have described the track as a zippy synth-funk song, noted for its "convincing self-flattery" and energetic production. The music video for by the DIA sub-unit
The "LO OK" music video serves as a showcase for the sub-unit members: Eunice , Huihyeon , Yebin , Chaeyeon , and Somyi . The music video for by the DIA sub-unit
: Originally formed as a four-member unit in late 2016 for the single "You Are The Moon and Earth," the unit added Somyi for the "LO OK" release following her addition to DIA earlier in 2017. Context within Love Generation The music video for by the DIA sub-unit
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