Customer Buying - Behavior

Perhaps the most interesting shift is the transition from buying a product to buying a narrative . For Gen Z and Millennial consumers, a purchase is a micro-vote for the kind of world they want to live in. Buying behavior is now heavily influenced by: Is the packaging plastic-free? Ethics: How does this company treat its warehouse staff?

In the past, buying behavior was largely : you realized you needed a vacuum, you went to a store, compared three models, and bought one. Today, the process is circular and constant . customer buying behavior

Are you looking to apply these insights to a , or Perhaps the most interesting shift is the transition

While we have access to more products than any generation in history, we are also more paralyzed by choice. This is where the "Social Proof" element of buying behavior becomes the ultimate tie-breaker. Ethics: How does this company treat its warehouse staff

A modern customer is less likely to trust a brand’s polished commercial than they are a 15-second "unboxing" video from a stranger on TikTok. We have outsourced our decision-making to the "crowd." This explains why we will spend 45 minutes reading reviews for a $12 spatula; the fear of making a sub-optimal choice is often greater than the desire for the item itself. The "Values-Based" Transaction