Kelsea Ballerini was announced as a CoverGirl in 2022. 3. The Selection Process and Brand Values
While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line. Cover Girl Models
The brand shifted heavily toward hiring celebrity spokeswomen, including musicians and actresses like Rihanna, Katy Perry, and Zendaya. 2. Notable CoverGirl Models and Brand Ambassadors Kelsea Ballerini was announced as a CoverGirl in 2022
The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards. including musicians and actresses like Rihanna