Analyzing the "fb" (Facebook) prefix in the filename as a signifier of social-first advertising strategies in the 2021 Mexican market. 3. Visual Semiotics of Freshness

The effectiveness of short-form video (Facebook/Instagram assets) in maintaining market dominance for heritage brands.

The campaign, titled (Made with ingredients you know), focused on transparency regarding the ingredients in their bouillon cubes. Campaign & Video Details Brand: Maggi (Nestlé Mexico) Campaign Title: Hecho con ingredientes que conoces Year: 2021

Highlighting natural ingredients like garlic, onion, and parsley to counter the perception that bouillon is purely "artificial."