By controlling Hulu, Comcast could have dominated the "Live TV" space more effectively. While Disney has integrated Hulu into Disney+ to create a family-friendly powerhouse, Comcast could have used Hulu to save the traditional cable model. They could have offered a seamless transition for "cord-cutters" by bundling Xfinity internet with a Hulu + Live TV subscription, effectively keeping customers in the Comcast ecosystem.
As of late 2025 and into 2026, has officially taken full control of Hulu after buying out Comcast's remaining 33% stake. In fact, Disney has even begun discontinuing the standalone Hulu apps to merge the service into a unified Disney+ experience.
Hulu content is now being merged into a single "unified" app with Disney+ as of 2026 .
Disney paid Comcast over $8.6 billion (with a final valuation adjustment in 2025) to own Hulu completely.