Chipotle - Buy 1 Get 1

: Aimed at college students returning to their hometowns for Thanksgiving Eve, this offer targeted "the biggest reunion night of the year".

: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history. chipotle buy 1 get 1

: An annual gamified promotion where fans answer trivia (e.g., Chipotle uses 48 avocados per batch of guacamole) to earn one of hundreds of thousands of BOGO codes. The Economics of "Free" Burritos : Aimed at college students returning to their