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: A 2025 study found that of 225 films featuring women over 40, only 6% mentioned menopause , and those instances were typically played for humor rather than realism. Champions of Change

Research from the Geena Davis Institute on Gender in Media highlights that when mature women are cast, they often fall into limited, stereotypical narratives:

: In 2024, only 8 of the top-grossing films featured a woman aged 45 or older in a leading or co-leading role. cheyanne rivers milf

Despite making up a significant portion of the population, women over 40 face a "steep drop-off" in on-screen visibility compared to their male counterparts:

: Older women are four times more likely to be portrayed as senile and twice as likely to be shown as physically unattractive compared to older men. : A 2025 study found that of 225

The landscape for mature women in entertainment and cinema is currently a paradox of historic milestones and persistent systemic hurdles. While 2024 saw a record high for women in lead roles, this parity often excludes older actresses, with representation dropping sharply for women over 40.

: 60% of major female characters are in their 20s and 30s, whereas 60% of major male characters are in their 30s and 40s. The landscape for mature women in entertainment and

: Progress remains slow, with women comprising only 13% of directors on the top 250 grossing films in 2025. Portrayal and Stereotypes