Course discovery, filtering by category/price, and visual storytelling.
Manages course metadata, "inventory" availability, and instructor profiles.
Tracks "Conversion Rates" and "Customer Journeys" to refine merchandising. 4. Roles and Permissions buying and merchandising courses online
: Oversees the visual layout and promotional calendar.
To manage this feature effectively, your platform might require specific user roles based on industry standards: : Systems to track course popularity and "stock"
: A searchable database where courses are treated as "products." Each entry should include metadata such as instructor credentials, syllabus, duration, and Retailer Pricing Models .
: Systems to track course popularity and "stock" levels (if seats are limited). This follows the "5 Rights" of merchandising: the right course, in the right quantity, at the right time, at the right price, and in the right place. in the right quantity
: A tool for admins to manage the 7 Rules of Merchandising , such as highlighting "Premium Shelf Space" (homepage banners) or supporting a "Product Narrative" (storytelling through course descriptions).