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Vietnam 's online marketplace is currently one of Southeast Asia's most dynamic, reaching an estimated value of over in 2024 with a growth rate of roughly 20% year-on-year. As of early 2026, daily spending on major platforms averages roughly $44.5 million . Popular Platforms & What to Buy buy online vietnam

The e-commerce landscape is dominated by four major platforms that collectively saw a 34.8% jump in sales revenue during 2025. : Often preferred for books and faster delivery

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